Reply With QuoteSome people love there Bremonts, I dislike the marketing side they have taken, each to there own I suppose.Originally Posted by Christian
Well...I took that quote from their own website.
The quality of the watches speaks for them...
Well...I took that quote from their own website.
Some people love there Bremonts, I dislike the marketing side they have taken, each to there own I suppose.Well...I took that quote from their own website.
The quality of the watches speaks for them...
Someone mentioned the Vermin Mint... and this jumped into my mind.
The Mighty Elvis Presely Dambusters Clock Plate of Tutankhamen...
THEIR watches are good. I believe the quality is THERE.:-)
I am not fan boy of Bremont but I am not a hater either but to be fair they can claim it is historic in the contextual history of Bremont.
The EP 120 was their very first limited edition and their first piece with a piece of ‘junk’ in it. It was their most expensive piece at the time at around £8k and I remember that people went, “”Bloody hell how much?”” then as well. All 120 were sold though and they now trade above the £10k mark. So in the context of Bremont’’s history I suppose they can claim it is a Historic’ piece and still be true to the dictionary definition.
This is classic marketing.
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Last edited by paw3001; 19th June 2020 at 23:52.
To clarify, it's the marketing that doesn't really do it for me with this one.
As a modern brand, their modern approach worked for me - I'd definitely buy into the MBII marketing, even Boeing (although I'm not sure the recent 737Max Boeing events would have helped sell watches). I think elbowing Breitling out of the military watch scene was also a good move. If they managed to pick up the Reds or Battle of Britain Memorial Flight, they'd be onto a winner....you could market a watch being worn by a real pilot flying a real Spit, Hurricane, Lancaster or Dakota.
Having never owned one, I haven't got anything against their quality...I think amongst watch manufacturers its much of a muchness and I'd be more inclined to buy based on customer service. I suspect with Bremont you would have service levels better than Breitling (if the recent thread is anything to go by).
I did visit the boutique a while ago and I wasn't as impressed with some of the attention to detail...I picked up one watch on a leather strap which was about a mm too narrow for the lugs. I doubt you'd see a Rolex in the boutique looking like that.
Haven't seen that one before. Made me laugh. Purely for comic value, I'd put that on my fireplace.Someone mentioned the Vermin Mint... and this jumped into my mind.
The Mighty Elvis Presely Dambusters Clock Plate of Tutankhamen...
I really want to like Bremont but they do make it difficult at times. They're the best bet for me to one day be able to buy a completely British made watch but it might be through gritted teeth if they keep up with this kind of thing.
Rolex have watches in their boutiques?! 😂
I can't help but think if these watches had either Rolex or PP on them they would hailed as great, or certainly not vilified in the way Bremont are.
IMHO both PP and Rolex make some pretty ugly overpriced watches. ( As do most others).
Rolex have made some bold claims in their advertising with very tenuous links.
I don't own a Bremont. There are a few I like the look of, these are not necessarily them.
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it is THERE, no arguments from me
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When I own shoes older than Bremont, the use of the word ‘historical’ seems a bit daft! FWIW, I don’t think this forum knocks Bremont because they are British, it’s just their impossibly naff marketing coupled with stratospheric pricing
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I mean, a lot of the pilots at Duxford that fly Spitfires, Mustangs etc are wearing Bremonts due to sponsorship deals... They have a tie in with the Aircraft Collection Company (and through that, Aerial Collective, the ride operator) so it's not unusual to see the pilots there sporting a Bremont. John Romain has a few for certain, they are often 'marketed' on ARCo's social media... They also had/have a display case in reception so you can shop while you wait for your flight!
Bremont also sponsor(ed?) the Flying Horsemen [ https://www.bremont.com/pages/explor...emont-horsemen ] so it's not as if they're not actively involved in the heratige aviation scene. I could bore you with more pilot watch spotting in the warbird world, but I shan't (spoiler, there are a lot of Aerospaces!)
Personally, I don't get why Bremont insist on shoe horning date windows on literally everything. I'd like some of their designs much more if it wasn't for a poorly executed window ruining them.
That’s the kind of marketing that I think feels more genuine, so fair play to them for that. It’s a bit like when Zenith sponsored Felix Baumgartner...that works for me. The commemorative ornament style is naff.
Rather than telling blatant lies about where the name came from and pretending to have some military connections which makes the brand an absolute joke they should have bought a brand with both of those and brought it back.
Can’t blame them for trying but this Bremont name lie means I will never buy a watch from them.
Why not start with something like Vertex and how that has been brought back. There are a whole host of brands they could have chosen that were British.
Lange has been re-invested after the collapse of socialism so they could have made this work much better.
On the 28th of June 2005, Companies House recorded a name-change from Tavannes Ltd. to Bremont Watch Co. Ltd.
https://beta.companieshouse.gov.uk/c...history?page=4
You can open the PDF up from the above link (it's fourth from the bottom of the page).
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Jim.
That is ridiculous.
You are accusing them of lying, with no evidence.
Then you suggest that they simply buy a name, and use someone else's heritage (that they didn't earn), rather than their own roots in aviation.
It is much more honest to start from scratch than it is to merely conscript someone elses hard-earned reputation for your own use by buying it.
Driving cars competetively makes you a race driver. Buying a race car does not.
Bremont do have military connections, they are one of the few signatories to the armed forces charter, and they have done literally hundreds of group purchase editions for units. Take a look at the Bremont military facebook page.
I looked on the Bremont site about 5 years ago when the military ones could be seen on their website, there were about 80 active ones back then, which didn't include the completed ones.
They extensive personal aviation history, having flown for most of their lives, been in the RAF reserve and been directors of North Weald Aviation Services, restoring and repairing classic arcraft for over a decade.
I am fully aware that I will not persuade you, but the amount of vitriol and lies that get aimed at this brand is unbelievable.
It’s got to the point where it’s just funny reading some of the rubbish posted about Bremont. People seem to get so personally worked up, it’s bizarre. The aviation and military connection is there and it’s strong, the brand is clear in what they stand for. People can disagree with what they do and dislike the watches but they really need not get so worked up!
The one on the bund strap is very well designed.
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+1
Glad you replied to that load of claptrap
Which is more ‘dishonest’ starting your own brand and building a market position or jumping onto someone’s else coat tails by buying a defunct name and pretending you have some sort of connection to their old history?
Why doesn’t Bell and Ross get a similar level of vitrol as Bremont. They are a ‘new’ brand, their watches are cased ETA and SW movements, cost a fortune and trade on links to the military and aviation?
£15k for a pair of crappy looking watches and a flight in a spitfire?
Buy a BLNR or something decent and pay for your own flight!
https://www.intotheblue.co.uk/experi...tfire-flights/
Started out with nothing. Still have most of it left.
For the record, Bell and Ross got a lot of stick, too. However:
- They were born in the early 90s, before the internet and social media were a thing.
- When I started on (French) watch forums, almost 20 years ago, they were regularly mocked since neither Belamich nor Rosillo were watchmakers or pilots, and their first BR at 46mm was seen as a joke.
- Initially their watches were made by Sinn, so the aviation connection existed. Incidentally, H. Sinn was a pilot, created his brand without pretending to have heritage, and concentrated on selling them direct. Admittedly it was more difficult for the brothers to use their surname.
- B&R came up with an extremely distinctive design, which allows you to recognise them instantly from a distance. That design is also an excellent tie-in with aviation, and effectively allowed the brand to soar.
- They never, to my knowledge, pretended to have developed an in house movement.
That said, all brands are free to exist, and people are free to buy them, or not. For what it's worth, I think Bremont are of good quality but quite a bland design that needs gimmicks to try and stand out. And too expensive for what they are.
As to the marketing, I have already said all I had to say on it.
Last edited by Saint-Just; 20th June 2020 at 14:49.
'Against stupidity, the gods themselves struggle in vain' - Schiller.
No offence meant. I realised it’s source, and was addressing the misuse of the word “historic”.Well...I took that quote from their own website.
I do struggle with the Brand. I had a reminder email from the project team the day before this announcement, and nearly relented on my previous decision not to buy it. This just pushed me further away.
So I googled Helmut Sinn not having known about him - what an interesting character!
The English brothers are trying to bring back watchmsking to the UK, but hey, Sinn sounds an interesting chap...
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Suggesting what?
Reading the documentation, that's the same time that the founders set up their company which might suggest that they purchased a company for the premises, engineering, or other to use as their own. It seems as though you've posted this to imply some kind of subterfuge that doesn't actually exist.
I take it that you have proof of these blatant lies and pretence or are you simply a 'keyboard warrior' trying to stir up trouble? Please, if you were present at the time or have written and signed confirmation from those involved that it never happened as stated, then please post it on here.
also, as someone else has already mentioned they have a section called Bremont Military Projects. Just a play on words I guess?
That's the biggest factor in my opinion. They are a watch company employing lots of people in the UK and planning on employing a lot more. They have a factory and their hq in England so whatever your opinion of their watches they have to at least be commended or employing people in this country. Some argue that their watches are highly priced and that may be the case but I'm sure those people also wish that their wages were higher. If you employ people on good wages then the cost of the product rises, the two are directly linked. So if you don't want a watch manufactured in the UK, save your money and buy something from a country where people are paid lower wages. If you'd like a watch manufactured in the UK then I'm sure you'll pay the price.
for what it's worth, I really like these watches.
No shit, Sherlock?
'Against stupidity, the gods themselves struggle in vain' - Schiller.
The argument regarding the name Bremont has been done to death the relevant thing being no proof has been brought forward by Bremont that it actually happened. I guess the point being made about the military history is that if that was what they wanted it would have made more sense to buy a company with genuine military links than try and buy their way into one.
Regarding bringing "Watchmaking back to the UK" This has also been done to death and completely ignores other companies that also employ staff in the UK as British watchmakers. Garrick, Christopher Ward, Loomes, Anordain (Where you can find a hand made enamel dial watch for just over a grand) ...........
No subterfuge on my part: I posted it because the post above mine (by TAFKARM, which is partly-quoted below) suggested that they should have bought a brand with history & military connections. They had already named themselves after a (defunct?) company with those attributes. It's a matter of public record that Bremont changed their company name from Tavannes. Companies rename themselves all the time. I only wished to show that they had a brand associated with their intended market & chose to change the company name from that to something else.
As an aside, I don't think that there has been another British company called Tavannes that they could have bought for 'premises, engineering, or other to use as their own'. Happy to be put right if that's incorrect.
Last edited by jwg663; 21st June 2020 at 14:31.
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Jim.
Hang on what, this was the original name of Bremont?
It looks like Tavannes has no relationship with its watch-related namesake, but was a newly registered company purchased off the shelf by the English brothers.
Last edited by Saint-Just; 21st June 2020 at 15:58.
'Against stupidity, the gods themselves struggle in vain' - Schiller.
I think they prefer to call it their historic name.
Switzerland?
Love em! I'll put my name down for two. I can always get a 30k loan!
Personally, Bremonts history does not bother me in anyway whatsoever, I love my Alt1 for its look, ruggedness, case construction, & nicely finished movement.
TBF, the two watches relating to this thread do nothing for me either.
😂😂 I’m sure they’ll be rushing to provide proof to you and the handful of other WIS who seem to be the only people who care...not
I couldn’t give a stuff about the ongoing (?) debate about history or marketing. All I know is that most of their watches are too big for me. Which is a shame, as this one looks blooming great!Personally, Bremonts history does not bother me in anyway whatsoever, I love my Alt1 for its look, ruggedness, case construction, & nicely finished movement.
TBF, the two watches relating to this thread do nothing for me either.
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^^^Thanks NC'. I've never had a watch on nylon before & I bought this olive green off the internet for the princely sum of £7.99 which suits the watch perfectly IMHO. The green lume is perfectly complemented by the shade of green. I wonder when I'll be putting it back on the bracelet...?
For me, the 43mm works perfectly on my 7-1/4''ish wrist.
Thanks for your comment.
Neal.
Ignore me, just testing a few emoticons.
Got it as well
Very strange, it’s almost like they are trying to recoup money lost during the shut down
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chortle!
Ignore me, just testing a few emoticons.
Off to my
What makes you think I care?
You care enough to post here! If you didn’t care why even open the thread!
Yours for the battle of bargain price - a Submariner and a Pepsi.
I don’t have a Bremont, but I do like a few of their watches and allow you to customise certain ones. There is one of their watches I am particularly keen on purchasing, but I’m not a fan of the double set.
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What a ridiculous comment.
You do realise it’s a watch forum right? You know to talk about watches.
I’m beginning to wonder!
I'll just leave this here...
"Last week we were delighted to launch the Limited Edition Battle of Britain Box Set ... It was sold out within 24 hours which was lovely to see."
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