Bell is the most famous name in the motorcycle apparel arena. The company invented the open-face helmet as we know it today. They then invented the full-face helmet, and then the off-road helmet. But the path that Bell is now taking with its retro collection is not one we want to accompany them down.
Bell is all about style; and whilst we still offer some of the coolest gear on the planet, we are no longer prepared to put form ahead of function. There’s nothing wrong with Bell’s helmets, but these days, even though you might have to pay a bit more, there are helmets that are nicer to wear and that are, let’s say, better performing from a functionality standpoint.
We’ve worked with the Bell ever since it re-launched the Custom 500 back into the European market, so we didn’t take this step lightly but, simply put, Bell is no longer really our kind of brand.
Now we have been running a helmet Sale across our range of brands for a while now, in order to move on colourways and styles that were not being continued into 2021. But we’ve decided to increase our discount on Bell to a frankly ridiculous figure of 40%. Now this is our buying price, so with free P&P, we are actually losing money on every helmet we sell. That hurts, but they will serve no purpose taking up space on our shelves.
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Originally Posted by Matt8500
