Wow that's a painful listen, so whiney and American, like they're trying to be Apple.
Does anyone know how long does it normally take Tudor's new models to hit stores? I think I read somewhere previously that they do try and get the stock out there and the original BB58 shortage was a genuine underestimate of demand.
I did see they've got a pop-up in Geneva where you could buy the new models from the minute they announced them, which as gimmick's go I think it's a good one.