Was a while since I watched the video but doesn´t he state he´s NOT gonna get into the accuracy- performance, cos obvs one is a cheap watch the other´s 20 or 30 times more expensive thus you´d assume-expect in that area the SM´s not gonna be in it.
Yeah you could be right, Rolex are after all masters of marketing and brand, narratives, perception- control, strategy... and the house does always wins.